The Synthetic Engagement Loop: When AI Talks to AI and We Call It Conversation
When both sides of a social media conversation are AI-generated but published under human names, what exactly are we engaging with? In “The Synthetic Engagement Loop,” Author Charlie Jett coins a term for the phenomenon quietly reshaping professional networks—and examines the controlled research showing it degrades conversation quality even for participants who never touched an AI tool. If you have suspected that LinkedIn discourse feels increasingly hollow, this article names the mechanism behind that instinct and asks what we are willing to do about it.
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