The Brand That . . . . Cleaned the American Mouth
He arrived nearly penniless and believed soap and salvation were related. William Colgate boiled his first batch on a narrow Manhattan street in 1806; ninety years later his company put toothpaste in a collapsible tube and taught a whole country to brush — alone, twice a day, from a tube with one name on it. It is the rare brand in this series that was never swallowed by a larger combine: more than two centuries on, Colgate still trades under its own name, owned by no one above it. Here is how a Baptist soap maker’s promise became the daily ritual of a nation.
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