The Brand That . . . . Put a Blue Box in Every American Dream
It opened in the ruin of the Panic of 1837 and took in four dollars and ninety-eight cents in its first three days — no diamond in the place. So how did Tiffany & Co. teach a whole country that the best moment of a life could fit inside a small blue box? The answer is a fixed price, a six-prong ring, a trademarked color, and one deep idea about what people are really buying when they buy a jewel. The story of how a stationery shop became the American shorthand for love — and what it cost along the way.
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