By the Author of WANTED: Eight Critical Skills You Need To Succeed
There are two important needs in any political campaign: What is your “message”; and How do you communicate that message? First of all, What is your “Message.” A politician must craft a message about what he/she is all about, what he/she stands for, and a conglomeration of short descriptions of the issues and solutions that […]
Read More…A communications technique that is often used – to great effect – is the practice of telling deliberate lies. Telling them persuasively is an art which many people – often in responsible positions – often practice. Lying influences other Critical Skills – particularly the Information and Analysis skills. Lying serves a purpose that gets a […]
Read More…This is a simple example of the Communications Skill applied to Presidential elections. It is not intended to favor one side or the other – but merely to demonstrate that certain communications techniques work – and some don’t. This deals with keeping the brain engaged. According to a study that monitored brain activity while participants watched […]
Read More…A well-supported theory from social psychology, called Terror Management Theory, explains why Trump’s fear mongering is doubly effective as a Communications Skill and tool. The theory is based on the fact that humans have a unique awareness of their own mortality. The inevitably of one’s death creates existential terror and anxiety that is always residing […]
Read More…Are Male/Female Communications Equal? It seems logical that anyone who stands up in front of an audience and says something of substance – even saying the exact same sentence – should have a similar if not equal impact on the listener. But according to Sheryl Sandberg and Adam Grant who wrote an interesting article in […]
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